Procter & Gamble is running “Proud Sponsors of Mums” advertising campaign for the 2012 London Olympics. A television commercial, run globally with the strapline, “The hardest job is the best job”, features mothers from all over the world supporting competitors at every age, as they develop from child athletes to Olympians. This beautiful film has made me cry as many times as I watched it. Being a mom is the hardest job in the world. But it's also the best. Watch below!

The campaign was developed at Wieden+Kennedy, Portland, by creative directors Danielle Flagg and Karl LiebermanFilming, and was shot by director Alejandro González Iñárritu via Anonymous Content.